About Highline Editorial
An editorial studio for fitness, wellness, and outdoor brands
Highline Editorial is a data-driven editorial studio founded by Amanda Capritto.
Hi, that’s me.
For nearing a decade, I’ve written at the intersection of fitness, nutrition, endurance sport, and the outdoors. My work has appeared across leading media publications and performance-focused brands, earning trust through clarity, research literacy, and subject matter depth.
Today, I partner with brands that want more than keyword-driven content. I work with companies that care about credibility — brands whose products and services are rooted in real-world performance.
The Highline Way: A Data-Literate Approach to Editorial
My background in fitness and nutrition reporting informs every Highline project, regardless of industry.
That means:
I read research in full.
I contextualize and explain, not exaggerate, claims.
I translate physiology and performance without distortion (in a way the lay reader can understand).
I align messaging with evidence AND with business goals.
This goes whether your brand manufactures nutritional supplements or technical apparel.
The result is editorial work that withstands scrutiny from informed consumers, coaches, and performance-focused audiences — a.k.a., the type of people you want to buy your stuff.
Why Trust Highline?
When you work with Highline (read: me), you work with not only a content specialist, but a lifestyle specialist. I’m trained as a journalist, sure, but more importantly, I work in the industries I live in: fitness, wellness, and outdoor recreation. When it comes to creating authoritative, trustworthy content, nothing matters more than lived experience.
Formal Education
B.A. Mass Communication, emphasis print journalism, Louisiana State University (2018)
Industry Education
Certified Personal Trainer (2017, American Council on Exercise)
Certified Health Coach (2019, Institute for Integrative Nutrition)
CrossFit Level 1 Trainer (2019)
Functional Training Specialist (2019, American Council on Exercise)
Corrective Exercise Specialist (2021, International Sports Sciences Association)
Certified Nutrition Coach (2021, National Academy of Sports Medicine)
Certified Sports Nutrition Coach (2023, National Academy of Sports Medicine)
Certified Strength and Conditioning Coach (2026, National Strength and Conditioning Association)
Lifestyle Education
10+ years of CrossFit experience, 10+ years of strength & conditioning experience, 10+ years of running, 8+ years of hiking and backpacking experience, 2 years full-time vanlife, 6x cross-country road trips, 5x half-marathon, 1x marathon, 3x sprint triathlon, 5x Olympic triathlon, 1x Ironman 70.3.